lundi 21 novembre 2011

Red Bull’s brand in football


Source: Sportpagemagazine.com
Source: en.wikipedia.com
For six years, Red Bull started its campaign in the professional football. Indeed, in 2005, Red Bull bought an Austrian club, the Austria Salzburg which won two championships in four years since the change of owner. In 2006, it’s the turn of Metrostars to be bought by Red Bull and it became even more than before one of the major clubs in Major League soccer. Few months later, Red Bull decided to become the owner of a Brazilian club from Campinas, now called the Red Bull Brazil. This year, the company has bought a small German football club, the ISS Markranstädt, located in Saxony whose objective is to be in the first places in ten years, with an investment of almost 100 millions of euros. Red Bull is also present in the African continent with the Red Bull Ghana. What’s funny about those clubs is that three out four have a new stadium and all of them have the same name: Red Bull Arena!
Now Red Bull has just to own a club in Asia and then its image will be spread in every continent with a presence all over the world in sports.

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