Red Bull’s brand in football

Source: Sportpagemagazine.com

Source: en.wikipedia.com

For six years, Red Bull started its campaign in the professional football. Indeed, in 2005, Red Bull bought an Austrian club, the Austria Salzburg which won two championships in four years since the change of owner. In 2006, it’s the turn of Metrostars to be bought by Red Bull and it became even more than before one of the major clubs in Major League soccer. Few months later, Red Bull decided to become the owner of a Brazilian club from Campinas, now called the Red Bull Brazil. This year, the company has bought a small German football club, the ISS Markranstädt, located in Saxony whose objective is to be in the first places in ten years, with an investment of almost 100 millions of euros. Red Bull is also present in the African continent with the Red Bull Ghana. What’s funny about those clubs is that three out four have a new stadium and all of them have the same name: Red Bull Arena!

Now Red Bull has just to own a club in Asia and then its image will be spread in every continent with a presence all over the world in sports.

What is the taurine contented in Red Bull cans?

“In France, Red bull is different because the taurine coming from the bulls ‘sperm is forbidden”…

This is something widely heard particularly when Red Bull was still forbidden in France and even at its arrival in our country.

Nowadays, Red bull belongs to our common life so fewer questions are asked but who really know what is the taurine? From where does it come? Why Red Bull was forbidden in France because of it? Why next, at its launch in our country, it was replace by another molecule until July 2008?

Few explanations…

The taurine is a major constituent of bile and can be found in the large intestine of humans and many animals. It accounts for approximately 0.1% of total human body weight.

Taurine occurs naturally in food, especially in seafood, meat and eggs.

It has many fundamental biological roles such as detoxification during important physical efforts. It is also essential for cardiovascular functions, development and function of skeletal muscle. It has also been identified as a neurotransmitter.
The chemical formula of Taurine:

Source: www.wikipedia.com

However, pharmacological effects of the taurine on organism keep staying not very clear. “No scientific studies realized on this molecule have been published until today” said Jacques Diézi, pharmacological professor at Lausanne University (Switzerland).

A review published in 2008 found no documented reports of negative or positive health effects associated with the amount of taurine used in energy drinks, concluding that "The amounts of guarana, taurine, and ginseng found in popular energy drinks are far below the amounts expected to deliver either therapeutic benefits or adverse events".

Indeed, taurine is regularly used as an ingredient in energy drink like Red Bull (be reassured, the taurine contained in this kind of drink is synthetic!). As the consequence, Red Bull had been forbidden a long time in France because of the AFSSA’s (Agence Française de Sécurité Sanitaire des Eléments) doubts concerning the taurine. When the drink was launched in April 2008, another molecula replaced the taurine but in July, as the French State could not prove the taurine‘s noxiousness, it was included in Red Bull ‘s cans like in the original recipe.
Then today, you can find several medicines containing taurine to give you energy...

Source: www.pharmacie-en-ligne.com

Source: www.pharma-z.com

Even if for the moment nothing has been proved about the negative effects of the taurine, its consumption is unadvised for children, pregnant women and people sick because of their liver or kidney. Besides, persons suffering from cardiac problems or blood pressure should not drink more than 2 cans of drink with taurine per week according to the AFSSA.

Finally, blend alcohol, medicines or drug with taurine can be risky because it speed up absorption of this substances by the body.


To have complementary information about the taurine and the French polemical about it:

http://www.dailymotion.com/video/xbb9a8_envoye-special-red-bull-avec-ou-san_news#rel-page-3

A powerful logo

The strength and the energy of Red Bull are represented through its famous logo: two red bulls fighting under a sun shining. Warm colours for an energising drink. But where does this idea of the fight of those two red bulls come from?

To understand the origin of this original and strong logo, you need to remind before the creation of this famous energising drink, Red Bull.

In 1982 during a business trip in Hong Kong, Dietrich Mateschitz, Red Bull’s inventor was really tired because of the jetlag and had a drink at the bar of his hotel. The barman served him a Thai energising drink. He had been seduced by this drink that will become two years later the famous Red Bull we know today, so he asked for the name: « Krating Daeng » which means « Red Bull » in Thai. A strong drink represented by a powerful and virile image: this is how the logo of Red Bull was built.

Funny, isn’t it ?